Klara
PelheSEO specialist and educator based in Belgrade
My passion for SEO and content is driven by a deep-rooted love and enthusiasm for educating and sharing knowledge.
With the heart of an educator, my mission is to continually expand my understanding and knowledge, while helping others easily navigate the complex and often confusing world of digital marketing.
In this place, you will find a fusion of my professional insights and personal experiences, as the best learning comes from both. It serves as a digital diary, a platform where I aim to engage with others on a journey of growth and discovery.
Interested to see some of my guidelines and thoughts? See my Blog.
Areas
These aspects currently occupy my professional life, and I deliver them daily to clients from various fields and markets:
SEO and GEO Strategy
I build full search strategies that cover both traditional search engines and AI-driven platforms. This includes on-page, off-page, and technical SEO alongside generative engine optimization, so clients stay visible whether someone is searching on Google or getting answers from an AI tool.
AI-Powered Workflows
I use large language models and AI automation across research, content production, and reporting. I also build AI-based SEO tools, including a free website evaluation tool and an AI visibility tracker, to deliver faster and more precise results for clients.
Answer Engine Optimization (AEO)
I optimize content to appear in AI-overview answers, featured snippets, and AI knowledge panels. This means structuring information clearly, building topical authority, and making sure content is approachable for both search engines and language models to process and cite.
Content Briefs and On-Page Directives
I write detailed content briefs and optimization directives built for both search rankings and AI visibility. Each brief covers structure, search intent, keyword placement, entity coverage, and tone so writers have everything they need to produce content that performs across channels.
Keyword and Topic Research
I run deep keyword and topic research to find opportunities in traditional search and identify the questions and topics that AI platforms are pulling answers from. The goal is to map content to real user intent and real business outcomes.
Content Strategy and Planning
I develop content strategies and editorial plans that serve both SEO and GEO goals. This covers topic selection, content structure, publishing cadence, and how to build authority in a way that signals relevance to search engines and AI models alike.
SEO and AI Visibility Audits
I run technical and content audits, review Google Search Console data, and track how clients appear across AI platforms using tools like Scrunch. Findings feed directly into action plans that improve performance in both traditional and AI-driven search.
Competitive Analysis
I monitor competitor content, keyword coverage, and AI visibility on an ongoing basis. This includes tracking how competitors appear in AI-generated results, not just traditional rankings, so clients can stay ahead in both spaces.
Past work
A timeline of the roles that shaped my work across SEO, content strategy, client communication, AI-assisted workflows, paid media, and outreach.
2022–2026
Senior SEO Specialist — Webify, New York
Led SEO and content strategy across multiple client accounts, combining technical SEO, content production, and AI-driven workflows to grow organic visibility.
Responsibilities:
- Built end-to-end SEO strategies and content plans with topical research, keyword research, competitive analysis, and internal linking.
- Used large language models and AI automation to speed up research, content production, and reporting workflows.
- Created detailed content briefs and on-page optimization directives for writers and clients.
- Managed content across WordPress, Webflow, Wix, and custom sites, including uploads, formatting, and publishing.
- Owned client communication, SEO audits, Google Search Console audits, redirects, reporting, and delivery for clients including Grammarly, 365Scores, University of the People, and Klarna.
2021–2022
SEO Specialist — Vortex Alpha
Handled on-page, off-page, and content SEO for client sites while supporting new business.
Responsibilities:
- Executed on-page and off-page SEO to improve rankings and organic traffic.
- Ran keyword research, identified backlink opportunities, and optimized existing and new landing pages around search intent.
- Wrote SEO blog articles, planned content, and briefed copywriters to keep production aligned with strategy.
2019–2021
Business Development Specialist — Sift / Infraguard
Drove lead generation and client outreach across B2B and B2C markets.
Responsibilities:
- Researched and qualified relevant leads across B2B and B2C markets.
- Built outreach campaigns and multi-step email sequences.
- Designed and wrote email content for acquisition campaigns.
2017–2019
Digital Marketing and SEO Manager — GoViral
Supported digital strategy across paid, organic, and content channels.
Responsibilities:
- Helped plan and develop digital marketing strategy.
- Created and tracked Facebook, Instagram, and Google Ads campaigns, including tracking through Google Tag Manager.
- Wrote SEO blog articles to support organic growth.
Skills
A leadership mind
Hard worker
Strong work ethic
Critical thinking & open mind
Good organizer and planner
An empath and a listener
Lifelong learner
Mission
Everyone should have a mission, right?
My mission with this website is simple: cultivating a haven for knowledge exchange and connection. I aspire to provide a platform where visitors can learn from my professional insights and gain some perspectives from my life experiences.
It is a space where I freely share my thoughts, passions, and stories, serving as a source of inspiration and guidance for others.
